On Thursday 30th November 75 of our Business students enjoyed a visit to Manchester United Football Club. They were given a tour of the grounds, and information on how much it costs to maintain them and how the club is trying to use more sustainable energy and resources.
After a quick look in the dressing room and the VIP lounge, they had a marketing presentation, finding out the revenue streams for the club and the challenge they face trying to sustain their £215m annual wage bill. They investigated the target markets and discussed how sponsoring Manchester United helps businesses promote their products in emerging markets in Asia.
Back at school, students will be using this information to design their own marketing campaign for a new piece of footballing merchandise.